Copywriting and content strategy for small businesses

Get Ready: Business Story Roadmap

Learn how to clearly and consistently talk about your business—whether online or in person—so you and your team can confidently answer the question: “What do you guys do?”

Investment: $1,500

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With the Business Story Roadmap, you’ll:

  • Define the main problems you solve for your customers.
  • Discover how to communicate your business’s value online and in person.
  • Walk away with a clear, actionable plan to implement your new messaging.

After a 90-minute consultation, you’ll receive a branded PDF that includes:

  • A Business Story script (narrative form of your business story).
  • An Elevator Pitch: A concise, memorable description to use in conversations and on your website.
  • A non-greasy sales email template you can use when prospecting.
  • Implementation Guide: Practical next steps and templates to ensure your messaging aligns across all platforms.
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Set: Lead Generation Toolkit

This package builds on your Business Story Roadmap. We’ll begin implementing what it takes to display generosity as a business owner – and, in turn, establish trust.

Investment: $6,500

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What’s Included:

Everything in the Business Story Roadmap, plus:

  • A Custom-Designed Home Page Mockup: A professionally written and designed mockup of your home page or separate landing page.*
  • Lead-Generating PDF: A valuable, branded resource that your audience will love—and exchange their email address to receive.
  • Six-Part Email Sequence: A series of persuasive, trust-building emails, including:
  • Overcoming objections.
  • Introducing a new perspective (paradigm shift).
  • Selling your service with clarity and confidence.
  • Additional key moments to nurture leads and drive action.
  • Branded Social Media Posts: Five ready-to-use posts (graphics + captions) with relevant hashtags to help you promote your lead magnet on Instagram, LinkedIn, and more.

*Additional pages can be written for an additional $350 per page.

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Go: Content for a Year

With this package, we’ll bring everything we’ve worked on together to life. (Because good, clear messaging left alone won’t drive sales.)

Investment: $12,500*

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*Payment plans are available.

What’s Included:

Everything in the first two packages, plus a years’ worth of email, blog and LinkedIn content with accompanying graphics. (The equivalent of one post per month.)

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Monthly Blog Posts

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Ahhh… that feeling when you finally have fresh blog content flowing on your website, and for once, you don’t need to worry about whether there are going to be typos or embarrassing mistakes.

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What It Includes

  1. A monthly 30-minute Zoom call to discuss the following month’s blog post topic(s).
  2. One round of edits and revisions completed 48 hours after client feedback.
  3. SEO keyword research for each blog.
  4. Social media captions and email subject lines for each blog post so they’re share-ready.

The Deliverable

Google-friendly, shareable blog posts that will help boost engagement and drive traffic to your site.

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