Christmas cookie plans

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May 18, 2023
Maddie Lemay
October 19, 2022
Copywriting advice

…how my mom’s baking frenzy relates to content creation

Last December I walked into my parents’ house and my mom was covered in flour and powdered sugar (like, it was on her nose). My mom does everything at full-speed, full-tilt, all the time. So when she decided to bake Christmas cookies, she didn’t just make a few pans. She made and packaged more than 500 cookies, and then delivered them to friends and neighbors and family members. She should’ve started a business plan for a bakery.  

This isn’t a thing my mom does every year, which is why it was funny to me. She’s a good baker, but for her to make that many cookies in just a few days was quite jarring (pun intended).

The cookies were delicious and beautiful, and they were a hit. She might have to do this every year now; I think people might get mad if she doesn’t.

For three days, my mom poured all her focus and energy into these cookies. Instead of tossing in a pan between obligations or as an afterthought, this woman came up with a full-blown Christmas cookie plan. She knew exactly what ingredients she needed, what types of cookie varieties she wanted to make, and how many cookies she needed to bake. Then she got it all done in one fell swoop.

You can see where I’m going with this.

I’ve been learning that this is the best way for most businesses to approach their content creation – in big batches.

Writing emails, blog posts, and social media captions in big, heavy batches allows us to think ahead, collect all the ingredients, and dedicate our creativity and focus towards one thing at a time.

If you’re a small business owner, think about how you could spend the next two weeks creating content for the next two months.

I bet if you give it enough thought, you can crank out the majority of your summer content now, so you can spend more time in a pool chair and less time trying to come up with ad-hoc posts.

Questions on how to do this well?  

Feel free to send me an email and we can find a time to chat!

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