How to Know If You’re Ready for a Copywriter

I had a discovery call last week with a business owner who really wanted to work with me.

He loves StoryBrand (the framework I’m certified in).
He’s followed my writing for a while.
He understands the power of clear messaging.

By all accounts, he was the perfect client.

And yet—I told him I wasn’t convinced the timing was right for him to invest in me.

Here’s why.

Right now, he’s wearing too many hats.

He’s the sales guy, the marketer, the boss. It’s the nature of running a business in its early stages—chaotic, messy, and demanding.

I’ve been there. And in my desperation to get my time back, I threw money at too many half-baked ideas. Most of those investments weren’t the right ones.

So, I told this business owner what I wish someone had told me back then:

Marketing is just one tool you can invest in right now—not the only tool.

Other ways he could invest in his business’s early-stage growth:

✅ Hiring a virtual assistant or administrative support to free up headspace.
✅ Bringing in a salesperson or relationship manager so he doesn’t have to be his own sales team.
✅ Streamlining operations and processes before driving more leads.

During our call, I wasn’t convinced he had fully thought all of that through.

“You know your business better than I do,” I reminded him. “Where do you want to go? What destinations would you like to reach this year?”

Copywriting is one lever you can pull to help get there. But it’s not the only lever.

So how do you know if hiring a copywriter is the right move right now?

• You have a solid offer that’s selling—but messaging could help it scale.
• You have some marketing traction but feel stuck on what to say next.
• You’re stretched too thin and need a professional to take this off your plate.
• You’re tired of piecing together your messaging and want it to feel cohesive and clear.

If you check those boxes, then hiring a copywriter isn’t just an expense — it’s an investment well worth the money. 

Not sure if you’re ready?

Let’s talk it through. No pressure, no pitch, just clarity. Shoot me a message or grab a time on my calendar here.