How to sell your services as easily as Taylor Swift sells tour tickets.

I’d pay way too much money for a T-Swift concert. Here’s why.

Like most 25-year-old women in the midwest, I’ve been a Swiftie pretty much since her first song debuted back in 2006.
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I know. *Cue the eyerolls.*
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But before you stop reading, I have a lesson for all of us here… even for the non-Swifties.
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I want to talk about why so many suckers like me would pay an absurd amount of money to see Taylor perform live.
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Taylor Swift has become one of the best-selling musicians of all time – not because she has that good of a voice, but because she’s an amazing storyteller.
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Check out these lyrics:

“Photo album on the counter

Your cheeks were turning red

You used to be a little kid with glasses in a twin-sized bed.”
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See what she did there? She paints pictures with lyrics. She doesn’t just remind us that we used to be little kids; she shows us what being young looked like, and what it felt like.
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It’s why I’d pay more money than I’m willing to disclose in this email to see her perform live.
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We can all learn a lesson here.
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Here’s an easy way you can use story to sell your services as easily as Taylor Swift sells tour tickets.

Build your business authority by sharing experiences instead of accolades.
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Your prospects don’t care about how many degrees you have, or how many awards your business has won.
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Instead, tell them about a time you’ve been in their shoes.
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Your prospects want to know that you understand the problem they’re experiencing, and then they want to know how you can help them get through it.
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If you’re having trouble with this, I know a good copywriter who can help.