Running a Marathon = Running a Business. Do you have a copywriting plan?
Two years ago, I crossed the finish line of the Twin Cities Marathon and ran straight to the porta-potty to barf. My husband, Matt, collapsed onto the grass, but I didn’t have the energy to check his pulse, so I just let him sit there for a while.
Veteran runners told us the training would be the hardest part of running a marathon, and that the race itself would be the easy part.
That was a straight-up lie. After mile 10, nothing was fun about the race itself; not even finishing the race.
But a crazy part of me kind of wants to do it again someday. Not because I enjoyed the pain, but because I miss the discipline of the training plan. I miss the progress. I miss being in the middle of an open field on mile 8 on a Saturday morning, just me and my shoes, pit-pattering on the gravel.
I think marathons are a good representation of the hard things in life humans choose to do over and over again – like parenting, or prioritizing a marriage, or dating after 30 awkward first ones.
For many of you: Is running a business ringing a bell?
Running a business is a constant marathon. Sometimes you’re training, sometimes you’re recovering, and sometimes you’re racing.
Marathon runners would never consider racing without training. In the same way, business owners should never start typing a piece of marketing without a plan.
Having a copywriting plan means writing your website, emails, and social media captions with intention so you can be confident they’re reaching your audience.
What if I told you that, like a marathon training plan, there could be a structure to how you approached your copywriting?
There is. It’s called storytelling, and it’s captivating without being salesy. Storytelling is the most authentic way to sell your services.
I know what you’re thinking. That sounds fluffy. It sounds too artsy for your business.
It doesn’t have to be artsy. It doesn’t have to disclose anything too personal about your life. It just has to be simple and authentic.
If you’re interested in learning more about how to implement storytelling into your copywriting: click the link below, because SPOTS ARE LIMITED! I have one website copywriting spot left open for June, and two ongoing blog posts spots open. And let's chat if you need someone on a 2-4 hour retainer each week to knock out your day-to-day copywriting needs.
Want to learn more about a different service, like marketing emails or an ongoing retainer that can help you with anything from social media to blog posts? I’m booking fast, but fill out this form to tell me more about your needs, and I’ll get back to you within 48 hours!
Remember: Your business’ story matters and if you tell it right, it’ll sell itself.
Cheering you on,