When Organization and Creativity Meet

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February 2, 2024
Maddie Lemay
October 19, 2022
Copywriting advice

Transforming a Disorganized Process into a Repeatable System

Nearly four years ago, when I quit my full-time job in pursuit of a business dream, a connection of mine sent me a James Clear quote that completely shaped the way I invest in, plan for, and dream about Lemay Story Studio’s future:

“You do not rise to the level of your goals. You fall to the level of your systems.”

Back then, I didn’t know what I didn’t know, so I trusted the advice I was given, and I built systems that served as the building blocks for my business. I poured my first paycheck into a CRM platform and new website. I created standard operating procedures. I invested in a task management system.

And it worked. It turned out, having a strong foundation in place made me a business owner, not just a freelancer.

But every once in a while, we need to reorganize our closets to better serve our wardrobes. So at the start of this year, I made a decision to renovate and rebuild: I began asking my clients to brainstorm their content three months in advance so I could batch it, instead of working on an as-needed basis for them. It seemed like a big ask for both of us, but I knew in order to offer the best value for them while maintaining a sustainable business for me, we all needed to get on the same page with a repeatable process and system.

I hired a project manager named Kacie Brennell, who is like a magician when it comes to setting up processes and systems – particularly in Monday.com, my favorite task management platform.

In this video, Kacie explains what this new “system” looks like for my clients on a practical level.

Check it out!  

This new arrangement allows us to write more content for our clients than ever before – and we’re also saving them a significant amount of time.  

Does this look like something you need for your business? Let’s discuss your content needs and goals, and we’ll help you achieve them with our blend of obsessive organization and quirky creativity.

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